Finance
A Grocery bill is this time of expense?
What is a Fixed Expense?
Advertising, selling, and publicity, are examples of __________ in the marketing mix.
What is Promotion?
A company like Spotify offering a free trial of its premium service is an example of:
What is Sales Promotion?
Understand market trends and customer needs
What is Marketing Research?
The possibility of loss or failure
What is Risk?
The total income from sales before expenses.
What is Revenue?
FedEx offering overnight shipping for your business is an example of __________ in the marketing mix
What is Place?
When Target uses red and white color schemes and strategic lighting to attract customers in-store, it is practicing:
What is Visual Merchandising?
Understanding and meeting customer needs better than competitors
What is the Marketing Concept?
Identifying and reducing potential business threats
What is Risk Management?
Phone bill (if based on data usage)
What is variable Expense?
A discount for quantity purchases is an example of __________ in the marketing mix.
What is Price?
Direct communication with targeted customers
What is Direct Marketing
The path a product takes from producer to consumer
What is a Channel?
A document outlining marketing strategies and goals
What is the Marketing Plan?
Revenue minus expenses
What is Profit?
Including an accessory with a phone is ___________ in the marketing mix..
What is Product?
When a customer uses a coupon from Domino’s Pizza app, it is an example of:
What is Sales Promotion?
Dividing a market into distinct groups of buyers
What is Market Segmentation?
Sending an email campaign to customers
What is Digital Marketing?
When a company like Apple earns $100 million in sales and spends $60 million on costs, its profit is:
What is $40 million?
When a company advertises its product on TV, it is an example of which marketing mix?
What is Promotion?
A YouTuber promoting a skincare brand to their followers is an example of:
What is Influencer marketing?
The group of people most likely to buy your product
Who is the Target Market?
When a company like Samsung releases a new phone and compares it directly to the iPhone in ads, it is targeting:
What is Direct Competition?