4 P's
What are the 4 P's in the Marketing Mix?
Product, Price, Promotion and Place
Name 2 characteristics used to describe a target market
Gender, Age, Income, Geography, Interests, etc.
_______ is how a product is identified.
Branding or Brand Name
What is Marketing?
Marketing is all those activities involved in getting goods and services from businesses to consumers
What is the name of the professional ice hockey team based in Toronto, Canada?
Toronto Maple Leafs
What are the 2 C's of Marketing?
The Competitive Market & The Consumer Market
True or False: A target market can never widen or change overtime.
FALSE
A short, catchy phrase is called
A slogan
Name two of the six marketing activities
Research, Development, Sales, Distribution, Advertising, Promotion
What does "www" stand for in a website browser?
World Wide Web
Which of the 4 P's does research and development fall under?
Product
If your target market is men and women ages 40 - 55, what marketing tool would be most effective?
TV Commercial and/or Radio Ad
Name two of the three types of logos
Monograms, Visuals and Abstract
Which of the following is NOT a marketing activity:
Research, Sales, HR, Distribution, Advertising
HR (Human Resources)
In Snow White and The Seven Dwarfs, how many dwarfs have names ending in Y?
5
Dopey, Happy, Sneezy, Sleepy, Grumpy
This specific concept can be compared to slices of a pie.
Market Share
Tell me one characteristic I mentioned about the Starbucks primary target market.
- Men & women ages 25-44
- High income, high spenders
- Enjoy specialty coffee and prefer to customize their drinks
- Socially conscious consumers
Nike's famous "swoosh" falls under what form of logo?
Abstract
Marketing has 2 fundamental roles, what are they?
To sell what a business makes and to manage a business’s brand or brands.
How many hearts does an octopus have?
3
In the 2nd YouTube video I showed you about the 4 P's, what did the presenter compare the 4 P's to?
The legs of a chair
In the 1st YouTube video I showed you about target markets and the 4 P's, what did the video recommend as a promotion for the viking?
Free helmet with every order!
A slogan is typically this number of words or less
7
What is the key difference in advertising and promotion?
In advertising a business control exactly what the message is and pay for the space, whereas promotion is more dynamic. In other words, the business has less control.
What was the first toy to be advertised on television?
Mr. Potato Head