Vocabulary
Utilities
Fundementals of Marketing
The four P's
Misc.
100
what is a tangible product that you pay for?
What are goods.
100
Credit cards, gift cards and checks are part of what utility.
What is possesion utility.
100
What consist of consumers who purchase goods and services for personal use?
What is a Consumer Market.
100
What is the term to show your product?
What is a Promotion.
100
What is Market Segmentation?
The process of classifying people who form a given market into even smaller groups.
200
What is an aspect of Marketing that combines customer information (through a database and computer technology) with customer service and marketing communication?
What is Customer relationship management
200
What involves changing raw materials or putting parts together to make them more useful
What is Form Utility.
200
What includes the age, occupation, ethnic background, income level, attitudes, lifestyle and geographic residence?
What is a Customer profile.
200
What is used to show how much value a product is?
What is Price.
200
Where do exchanges take place?
What is a Market.
300
What is it when a product is intangable and you need to pay for it?
What are Services.
300
What involves having a product where customers can buy it?
What is Place Utility.
300
What consist of businesses who buy products for use to make profit?
What is a Industrial Market.
300
what is the means of getting an item into a persons hand at a specific location?
What is Place.
300
How does marketing help lower prices?
What is Competition.
400
What includes the process of planning, pricing, promoting, selling, and distributing ideas goods or services to create exchanges that satisfy customers?
What is marketing.
400
What involves communicating with the customers?
What is Information Utility.
400
What is a group that is identified for a specific marketing program?
What is a Target Market.
400
What is the item that companies are selling?
What is a Product.
400
Whart are the seven Marketing Core Functions?
What are Channel management, Marketing Plan, Marketing Information Management, Pricing, Product/Service Management, Promotion, Selling.
500
What is it called when a bussiness should strive to satisfy customers needs and wants while generating a profit for the firm?
What is Marketing Concept.
500
what involves having a product available at a certain time of year or a convenient time of day?
What is Time Utility.
500
What is a company's percentage of the total sales volume generated by all companies that compete in a given market?
What is a Market Share.
500
what are the four P's used in?
what is the Marketing Mix.
500
What is on the front of the Marketing Essentials book? (without looking!)
What is a Cellphone, Milk, a person riding a bike and a globe!!
M
e
n
u