General Knowledge
How many prime ministers did the UK have in 2022?
Three - Boris Johnson, Liz Truss, and current PM Rishi Sunak
What is an Entrepreneur
An entrepreneur is someone who takes a personal and financial risk to set up a business with the hope of making a profit.
Name two types of market research.
Desk and Field
How many parts are there in the marketing mix?
4
Who won the 2022 World Cup?
Argentina
Who was named the new CEO of Twitter in October?
Elon Musk
List three characteristics of an Entrepreneur
Creative
Hard-worker
Risk-taker
Ambitious
Initiative
Resourceful
Determined
Name an example of desk research
Case Studies
Online Reports
Name the missing element
Product, _____, place, promotion.
Who did Will Smith slap at the Oscars?
Chris Rock
What city is known as "The Eternal City"?
Rome
List three skills of an Entrepreneur
Planning
Time Management
Budgeting
Market Knowledge
Problem-Solving
People Skills
In terms of market research, what is a sample?
The group of people who take part in field research are called the sample.
In which element would you ask the following question?:
"What profit does the business want to make?"
Price
What is the smallest planet in our Solar System?
Mercury
How many elements are in the periodic table?
118
True or False?
Do entrepreneurs pay taxes?
True: They pay taxes that contribute to the national income.
Define Field Research
Also known as primary research, involves collecting new information directly from the target market.
Name three different types of Advertising
Informative
Persuasive
Reminder
Competitive
Generic
How many bones are in our ears?
3
What is "cynophobia"?
fear of dogs
In 2018, what percentage of young adults in Ireland between 18 and 24 want to start their own business?
17%
Describe a disadvantage of open questions
Disadvantage: Difficult to represent on charts because the answers do not provide measurable data.
What percentage of Instagram users have purchased something they saw on a social media site?
72%
Which is the only edible food that never goes bad?
honey