Career Planning Basics
What is the first step in choosing a career?
Daydreaming about your ideal future lifestyle.
What does the term “4 Ps” stand for?
Product, Price, Place, and Promotion.
What is traditional marketing?
Advertising through methods like billboards, TV, radio, and print.
What is a “need” in marketing?
Something essential, like food, water, or shelter.
What is a job lead?
Information about potential job openings.
What are the five major sources of income?
Wages/salaries, business profits, investments, government payments, and grants/royalties.
How does “Place” influence sales?
It determines where and how customers can find or buy the product.
Give one example of a traditional outdoor marketing strategy.
Billboards or vehicle wraps.
What is a “want” in marketing?
Something desired but not necessary, like entertainment or electronics.
What is a work permit, and who needs it?
A document verifying age and allowed work duties for those under 16.
What is networking, and why is it important in job hunting?
Networking is building professional relationships to find job leads; 80% of jobs are found this way.
What is a Unique Selling Proposition (USP)?
A feature that sets a product apart from competitors.
What is search engine marketing (SEM)?
Paying to appear at the top of search results or using SEO to rank naturally.
How does Coca-Cola market itself as more than a need?
By promoting itself as an experience and emotional connection.
What is the purpose of a cover letter?
To introduce yourself and explain why you're a good fit for the job.
What are two key differences between wages and salaries?
Wages are hourly and paid weekly, while salaries are fixed annual payments regardless of hours worked.
What is value-based pricing?
Pricing based on how much customers think the product is worth.
Name one benefit of social media marketing.
Companies can grow naturally by interacting with followers and posting content.
What is a value proposition?
A company’s promise to deliver value to customers if they buy the product.
What is the importance of using keywords in a résumé?
Keywords help résumés pass computer screenings to reach human reviewers.
Name three components to include in a well-organized résumé.
Contact information, education, and work experience.
Give an example of how Fitbit combines online and offline availability.
Fitbit sells on its website (online) and at stores like Walmart and Best Buy (offline).
How does content marketing engage customers?
By providing free resources like videos or eBooks to keep customers interested.
Explain how needs and wants combine to create value.
Needs address essentials, while wants add features or benefits to make the product more desirable.
Name three things to do to make a good impression at a job interview.
Smile, make eye contact, and answer questions thoughtfully.