Promotion
Attention, Interest, Desire, Action
Basing pricing for a product on what the lowest price at which a product can be offered and still be profitable is known as what strategy.
Cost-Orientated Pricing
What country did bubble tea originate in?
Taiwan
Taxes are an example of what type of costs.
Fixed.
Heterogeneous and intangible describe which product specification.
Services
In the communication process, this term refers to how the receiver interprets and makes sense of the promotional message.
Decoding
This pricing strategy capitalizes on higher demand in the introductory/growth portion of a product life cycle.
Price Skimming
The name of the home stadium for the Premier League Manchester United
Old Trafford
This term is used in Business to describe what the profits are after all of the expenses put into starting a business, product or initiative.
Return on Investment
A group of closely related products manufactured or sold by a business.
Product Line
This metric measures the cost of reaching 1,000 people with an advertisement.
CPT (Cost Per Thousand)
What product life cycle stage is inclusive of slowing sales and more product adjustments or advertising in order to maintain gradual sales?
Maturity
What is Mr.Pierce's Hogwarts House. Hint: Same as professor Slughorn from The Half Blood Prince.
Slytherin
The point at which sales overcome the fixed and variable costs of a business.
Break Even Point
The fourth phase of product development where new products are usually test-marketed in certain geographic areas to see how customers react
Test Marketing
This strategy advertises a product through the distribution channel to the consumer using trade promotions and personal selling.
"Push" Strategies
Going to Costco to be a cheap Rotisserie chicken but walking out with a other products you didn't originally intend to buy is what type of psychological pricing strategy at work.
Loss-Leader Pricing
The capital of this country is known as Reykjavík and is home to the famous "Blue Lagoon".
Iceland
A food manufacturing company has developed a new flavored Potsticker for Trader Joe's. Each box of dumplings costs $45.00 to make and market, and it is sold to Trader Joe's for 75.00 per box. Calculate the rate of return on investment.
66% ROI
Staple, Impulse and Emergency Goods are classified into which category of goods?
Convenience Goods
A company launches a national campaign featuring emotional storytelling about its environmental mission without promoting any specific product. This is an example of two specific types of promotion. Name both.
Institutional and Public Relations
The Clayton Antitrust Act of 1914 and FTC prohibits unfair competition which is categorized under what type of unethical marketing/finance strategy?
Price Discrimination
What is Pokemon 150 in the National Pokedex.
Mew-Two
Purchases of luxury handbags are often tied to disposable income. During economic downturns, when disposable income decreases, consumers cut back on luxury spending. This is example of what economic concept and type.
Elastic Demand
Patagonia launches a product variation with labels describing that all materials within are sustainable and recycled. In this example ____ utility is used through ___ packaging from a marketing standpoint.
Form, Cause