Brands
The symbol of a company or business.
Logo
The most common form of marketing
Digital Marketing
True or False: Each social media platform should have a different strategy because each platform has a different demographic.
True
The least common form of marketing
True or False: TikTok has the widest age range for users.
False
The saying that goes with the logo.
Slogan
Your social media posts should make your customer feel this.
An emotional connection such as funny, happy, hopeful, inspirational, interesting, etc.
This is the group of people who you are hoping will see your content.
Targeted Audience
Small cards with business name, location, contact information, and logo
Business Cards
Direct mailing and post cards are examples of which kind of marketing?
Offline Marketing or Print Marketing
Continuing to buy from the same brand over time.
Brand Loyalty
selling or promoting a brand or product using technology
digital marketing
These printed materials are often given away for free as a way to bring more exposure to the brand or reward customers.
Sales Collateral
Developing this for a company includes a logo, a slogan, the font, the website colors and those may be included in the physical space
A brand
When a brand is very well known and many people know what the brand is just with the logo or slogan.
Brand Recognition
Give 3 examples of digital marketing.
Bulk SMS Texting
Promotional Emails
TV Commercials
Targeted Ads
Social Media
A bank of anecdotal information to share with your customers along with posts.
Story Inventory
What are the four pieces of information that have to be included on a flyer?
What the event is, Who is hosting it, Where it takes place, When the event is
True or False: It is ok to change your logo when your business evolves, but you shouldn't do this often.
True
The approach used by companies to promote and establish a brand by creating a unique identity that differentiates it from its competitors
Brand Marketing
Why is digital marketing now the most common form of advertising?
Newspapers and magazine subscriptions have declined, and the rise of social media/ the internet.
This happens when a customer goes from viewing the social media, to actually buying the product.
Lead Conversion
Why can print marketing be trickier than digital marketing?
It can be harder to convey a message, make a lasting impression or capture attention without sound or video.
Memorable, Simple, Timeless, Relevant, Versatile, Easy To Read, High Quality, Have Color