Activities that make the products available to customers when and where they want to purchase them.
What is place or distribution?
100
The process of developing and promoting differences between the business's products or service and those of its competitors.
What is product/service differentiation?
100
Price refers to the amount of money a customer is prepared to offer in exchange for a product.
What is price?
100
Refers to the many forms of communication used to reach an audience.
What is advertising?
100
This occurs when the business wishes to saturate the market with its product.
What is intensive distribution?
200
Telemarketing and internet marketing.
What are innovative distribution methods?
200
Creating an image for a product compared with the image of competing products.
What is product positioning?
200
Is a method of setting prices according to the interaction between the levels of supply and demand.
What is market-based pricing?
200
Is the development of long-term, cost-effective and strong relationships with individual customers.
What is relationship marketing?
200
Involves the activities of a sales representative directed to a customer in an attempt to make a sale.
What is personal selling?
300
This is the most common method used for distribution of customer goods. A wholesaler is an intermediary who buys in bulk, from the...........
What is producer to wholesaler to retailer to customer.
300
Helps you identify the specific products that they like, allows you to evaluate the quality of products, provides reassurance and encourages customer loyalty.
What are the benefits of branding?
300
Is selling products only at certain predetermined prices.
What is price points?
300
Describes the methods used by a business to inform persuade and remind a target market about its product.
What is promotion?
400
This is the use of only one retail outlet for a product in a large geographic area.
What is exclusive distribution?
400
to preserve the product, protect the product, attract customers' attention, assist with the display of the product.
What is the aim of packaging?
400
A pricing strategy where a high price is charged to give the product an aura of quality and status.
What is prestige or premium pricing?
400
Is a person who influences others.
What is an opinion leader?
400
This involves using only a moderate proportion of all possible outlets.
What is selective distribution?
500
Refers to the number of outlets a firm chooses for its product.
What is market coverage?
500
The presentation of information on a product or its package.
What is labelling?
500
When a business charges the highest possible price for the product during the introduction stage of its life cycle.
What is price skimming?
500
A gift that a business offers the customer in return for using the product.
What is a premium?
500
Is any free news story about a business's products.