T/F
true or false:
purchasing is an agreement on a value between a buyer and seller
false - pricing
Obtaining goods and services for use in the operation of a business or for resale.
Purchasing
What is utility?
Utility is the usefulness of a product.
Define Products.
Goods and Services.
true or false:
place utility is usefulness based off of the location.
true.
Define Pricing
the value that the buyer and seller see as a good price for a good or service.
What is form utility?
making or producing things.
Goods.
true or false:
product planning is gathering, recording, analyzing and disseminating information to aid in making marketing decisions
false - Marketing Info Management
The process of creating a product in response to market opportunities.
Product Planning.
a product's usefulness increased based off of it's location.
Place Utility.
Services.
a series of tasks performed for a customer.
true or false:
marketing provides the means for the pricing process
false- the exchange process
The physical movement or the transfer of ownership of a good or service form the producer to the consumer
Distribution.
Making a product available at the right time of year or a convenient time of day
Time Utility.
Marketing provides the means for:
The exchange process.
true or false:
form utility is being able to manufacture or create things.
true.
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions
Marketing Information Management.
Information Utility?
Usefulness added to the product through communication
an exchange takes place every time:
every time something is sold in the marketplace