Terms
Getting Started
Marketing Cloud
Salesforce "101"
100

Allows you the ability to summarize data, see it in a meaningful fashion, and share the resulting insights with others.

What is a report?

100

How users switch between apps.

What is the App Launcher?
100

Where you would go to access Email Studio.

What is Log into Marketing Cloud?

100

How are we able to host the Pape Playbook?

Digital Experiences

200

People interested in our products and service; someone we haven’t done business with before

What is a Lead?

200

A graphical representation and visual presentation of reports data in salesforce.

What is a Dashboard?

200

Field that is used to track Facebook campaigns.

What is Campaign Source?

200

How do you change your email signature?

Click on your icon > Settings > Email > My Email Settings

300

Represents the association between a campaign and either a Lead or a Contact.

What is a Campaign Member?

300

Customer information from Tandem business system

What is a Tandem Account?

300

Allows you to build and run impactful digital campaigns with segmentation.

What is a Journey?

300

Platform Salesforce uses to provide training and development for further learning on the platform.

What is Trailhead?

400

Represents and tracks a marketing campaign, such as a direct mail promotion, webinar, or trade show

What is a Campaign?

400

Allows you to search for any record across any object (so long as you have access)

What is Global Search Bar?
400

Where you would go to modify an email that is part of a cadence.

What is Email Template?

400

Sequences of activities (i.e. calls, emails) that guide you through the best next steps to take to get a lead converted and moved into the next part of the sales cycle.

What is a Cadence?

500

A list of records that you own, have read or write access to, or are shared with you for a particular object (Account, Contact, Lead, etc.).

What is a list view?

500

Organizes sets of records into columns rather than a list, so you can more easily to track your work

What is Kanban view?

500

Tool you would use to create dynamic, mobile friendly landing pages.

What are CloudPages?

500

[You have all the necessary permissions] 

Your friend created a report, but you cannot find it! What might you ask your friend to check before looping in a System Admin?

Have them check the reports folder to make sure it wasn't saved in a private folder.

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