General
The process of promoting, selling, and distributing a product or service
What is marketing?
The unique name, term, or design that identifies a product
What is a brand?
Short, entertaining videos posted to platforms like TikTok or Instagram
What are reels or shorts?
Marketing from one business to another business
What is B2B?
A written communication sent to media to announce something newsworthy
What is a press release?
A company’s promise to deliver a certain experience
What is a brand promise?
Optimizing content so it ranks higher in organic search results
What is search engine optimization (SEO)?
The practice of managing the spread of information about an organization
What is public relations (PR)?
A metric showing how many times a post has been seen
What is impressions?
The degree to which a customer continues to buy from a brand
What is customer retention?
Changing the corporate image or identity of an organization
What is rebranding?
A graphic or image containing helpful stats or facts
What is an infographic?
The percentage of visitors who complete a desired action
What is conversion rate?
A strategy that involves serving a specific market niche better than competitors
What is focus strategy?
B2B marketers often focus on long-term relationships and this kind of value
What is ROI or functional value?