Slogans
Just Do It is this companies slogan
Nike
directly communicating with customers, listening to their needs and wants
Selling
the physical item/good or service a company sells
Product
An economic system where companies are privately-owned
Capitalism
The reasons people make certain purchases
Buying motives
Betcha' Can't Eat Just One
Lay's
research, data, analysis, constantly surveying the market, and includes a SWOT analysis
Marketing-Information Management
letting customers know that a product or service exists
Promotion
A market where one company controls the supply of a good or service
Monopoly
Unique items that consumers will spend a lot of time looking for
Specialty items
I'm Lovin' It
McDonalds
getting products to the right place at the right time.
Channel Management
where your target customers can buy your product
Place
Information that you collect directly from first-hand experience
Primary Data
Items that people don’t plan on wanting or needing.
Unsought items
Live mas
Taco Bell
Remind, Inform and Persuade
Promotion
Channels of Distibution
Place
The process of maximizing traffic to a web site
Search Engine Optimization
A form of promotion that involves using different types of paid media
Advertising
Is it in you?
Gatorade
the amount of money a business thinks it should charge for its product or service
Pricing
How much a customer is willing to pay
Price
Information that has already been collected from other sources
Secondary Data
Items shipped into and out of the country
Imports and Exports