Marketing
What are 3 choices of games to play for Marketing.
Airline, Grocery, Car Mechanic and Theme Park
Four P's of Marketing
Product, Place, promotion and Price
Name three different kinds of advertisements.
Newspaper, online, Billboards and email
An action-based statement that declares the purpose of an organization and how they serve their customers
Mission Statement
Name of the videos we watched about companies doing well or bad
The Rise and Fall
__________ is the process in which an organization creates and maintains a positive relationship with their consumers. (Hint is the last word)
Consumer relations
a notice or announcement in a public medium promoting a product, service,
Advertisement
What two type of advertisements did we work on in class. Hint on ipads
Newspaper and Online
refers to the process where a potential customer takes a specific, desired action that a business aims for.
turning a visitor into a customer
Conversion
Breakfast place that decided to build their restaurants on highways and long stretches of roads.
Denny's
income, especially when of a company or organization and of a substantial nature
Revenue
Product _______ is a marketing technique in which a product or service is showcased in some form of media, such as television shows, movies, music videos, social media platforms, or even ads for other products.
Product Placement
amounts the business paid or incurred for creating an active trade or business, or investigating the creation or acquisition of an active trade or business
Start Up cost
Herd Mentality
the tendency for people's behavior or beliefs to conform to those of the group to which they belong:
Who created Apple
Steve Jobs
_______ is a technique used in online advertising and publishing, where data from visitor browsing habits
Behavioral Targeting
Product _________ refers to the complete process of taking a product from idea to market
Product development
a company or group having exclusive control over a commodity or service:
Monopoly
the rate of increase in prices over a given period of time.
Inflation
What is CTR)
Click-through rate (CTR)
a list of a company's employees and the amount of money they are to be paid
Payroll
particular group of consumers at which a product or service is aimed:
Target Marketing
a state of limited competition, in which a market is shared by a small number of producers or sellers.
oligopoly
A _____ distribution channel is when a manufacturer sells its products directly to the end consumer.
direct
An _____ distribution channel involves intermediaries that perform a company’s distribution functions
indirect