4 p's
consists of the 4 p's - product, price, promotion, and placement
marketing mix
Plan, pricing, promotion and distribution of ideas for goods and services
marketing
any public media about a brand, company, athlete, celebrity. can be negative or positive
publicity
internet purchasing
e - commerce
The Olympics are held every how many years
4 years
one of the for p's and its the object being sold
product
gives overall direction to a company and is continually improved upon
marketing plan
a transaction in which money is exchanged for a good or service. can be direct or indirect
selling
when brands/companies pay an athlete or celebrity to promote their product
endorsement
Which golf tournament did Tiger Woods win by 12 strokes cementing his first-ever major championship win
the masters
1 of the 4 p's - best place or best way to get the product to the consumer
Placement
whatever people will spend their time and money viewing or doing
entertainment marketing
paid communication between seller and customer
Advertising
financial support received from a sponsor
sponsorship
What do you call it when a bowler makes three strikes in a row
turkey
involves using advertising and other forms of communication to achieve a desired outcome
promotion
using sports to market products
sports marketing
demographics of a specific group of people
target market
the position of a student or trainee who works in an organization, sometimes without pay, in order to gain work experience or satisfy requirements for a qualification
internship
What sport is best known as the ‘king of sports’
soccer
whatever someone is willing to exchange for a good/service. one of the 4 p's
price
dividing a big market into smaller groups
marketing segmentation
includes personal selling, publicity, advertising, and sales promotion
promotional plan
A person who announces the game on tv or the radio
broadcaster
How many dimples does an average golf ball have
336