Product/Service Types I
A gold chain necklace
What is a durable good?
The World Health Organization (WHO)
What is an organization?
An example of a company that builds products first, then finds customers.
What is _____? (Answers will vary - examples: Apple, McDonald's, Ford)
Selling someone your time, talents, or efforts.
What is a 'service'?
Marketing and Advertising/Promotion are the same thing.
What is 'false'?
An Exterminator
What is a service?
Netflix
What is a service?
The second step of the marketing concept.
What is 'aligning the company's strategy and functions around the pursuit of asking customers what they want and building products/services accordingly'?
Product, Pricing, Place, Promotion
What are 'The 4 P's'?
One result of competition is less buying options for customers.
What is false?
"Got Milk?" or "Rock the Vote"
What is an idea?
Takis
The first step of businesses that embrace the Marketing Concept.
What is 'analyzing and identifying the needs and wants of customers'?
A system in which business are privately owned and run by individuals.
What is a 'private enterprise system'?
Investing in a Super Bowl ad is an effective strategy for a niche product.
What is false?
The World Cup
What is an event?
What is a durable good?
In a private enterprise system, it connects customers with businesses that can meets its wants and needs.
What is "marketing"?
The enterprise and pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and society’s benefit.
What is 'marketing'?
Marketing is a multifaceted discipline of interrelated functions.
What is 'true'?
Joe Biden
What is 'person'?
The ACLU (American Civil Liberties Union)
What is an 'organization'?
The third step of the marketing concept.
What is 'achieve company growth and profitability as a results of steps 1 and 2'?
Informing a potential customer that a product or service exists and what they should expect from using it.
What is 'promotion'?
Marketing benefits society through job creation, increased tax revenue, and more choices for buyers.
What is true?