Personalization
Over the last 3 years, personalization efforts generated more than 180,000 of these.
What are leads?
This business outcome allows MBUSA to connect media exposure to customer actions and sales to understand what drives conversion
What is marketing measurement?
This is one of the Holiday Love dealer point-of-sale kits.
What are G-Wagon Gingerbread Kits, Holiday Love Sales Event Window Clings, Red Bows for Vehicle Display, Wrapping Paper, Safe Kids Holiday Love Sticker Sheets, or Blank Holiday Cards?
Over the past three years, the Personalization Program has been credited with this many digitally triggered offline vehicle sales
What is 25,000?
This is one of the four business outcomes unlocked by Identity Resolution.
What are Conquesting, Marketing Measurement, Audience Expansion, and Omnichannel Personalization?
This website page on MBUSA.com dynamically changes vehicle content, provides offers, and holiday imagery based on a user's model and color affinities during the Holiday Love Sales Event.
What is the Campaign Landing Page (CLP)?
This fictional orphan became famous for surviving an attack that should have killed him as a baby.
Who is Harry Potter?
Mercedes-Benz has personalized experiences for over 10 million users while launching 75+ use cases; this capability allows those interactions to be connected back to a single customer across channels.
What is Identity Resolution?
LiveRamp's household match rate across digital platforms reached this percentage, exceeding the historical Salesforce benchmark of 60%.
What is 90%?
These are three channels where a customer could encounter the Holiday Love campaign before ever visiting a dealership.
What are the Campaign Landing Page, Vehicle Listing Page (VLP), Mobile App Notifications, Paid Media and MB x Coca-Cola social collaboration?