This branded marketing collateral is designed for merchants to distribute to each of their customers in attempt to educate them about their LevelUp program.
What are 4x6 card handouts?
100
Within a 3-month period, these visual advertisements were "seen" 56,331,250 times and clicked on 40,081 and generated 1,514 new registrants.
What are Display Ads?
100
HR reps and socially savvy employees received these emails in attempt to get their entire offices to start using LevelUp.
What is the "We want to buy you lunch" campaign?
100
This marketing program is used to generate new users at specific merchant locations. The program includes a $5 or $10 featured invitation, which is presented to the consumer as "Free Lunch" using banners, street teamers, and LevelUp sales teams.
What is Lunch on Us?
100
This campaign gave consumers the ability to play Santa Clause to friends & family in need of some LevelUp cheer.
What are Holiday Gift Cards?
200
This signage sits outside a merchant's location in attempt to catch the attention of consumers. Merchants like this signage because they can use it to display their daily specials.
What are Chalkboards?
200
This method of interaction with our online followers can turn gripers into our biggest advocates
What is Community Engagement?
200
This email gave college students the chance to win big time dough on LevelUp.
What is the CampusLive email?
200
This marketing program uses teams of LevelUp representatives who stand outside merchant locations to promote LevelUp to people passing by on the street.
What are Street Teams?
200
These advertisements are strategically positioned to catch your attention when nature calls.
What are Bathroom ads?
300
This merchant marketing program invites staff members to spread the word about LevelUp by offering them an incentive of $5 credit per referral.
What is Staff Incentive Program?
300
These ads are in your earbuds, inflitrating your musics
What are Pandora Ads?
300
Perhaps our most ironic marketing effort to date, this email campaign targeted people who love hunting for a great deal.
What are Daily Deals?
300
This marketing initiative often involves games like Faux-Beer-Pong, hordes of people and lots of schmoozing
What is Event Marketing?
300
This marketing program incentives you into getting your friends to pay with LevelUp so you both can eat for free
What is the Refer a Friend campaign?
400
This marketing test program is designed to spread awareness of LevelUp throughout large organizations.
Consumers are offered a chance to win their entire company a Free Lunch on behalf of LevelUp.
Hint: Nemo once lived here.
What are Fishbowls?
400
Invented by the Zuckster, these ads were used to target the socially-savvy and drive them directly to becoming registrants.
What are Facebook ads drive to the homepage
400
This email goes out to users who have signed up for LevelUp, but haven't transacted within the first two weeks. It goes boom!
What is Exploding Credit?
400
This marketing program involved periodic phone check-ins with merchants to review their marketing needs
What are Merchant Calls?
400
These text ads ran on multiple results pages, using both merchant names and general keywords to grab attention
What is Search Marketing?
500
This marketing test program offers users a higher-than-normal on-boarding incentive at select merchants on behalf of LevelUp. The incentive is prominently displayed at the location with an eye catching stand.
What are Balloon Jeeves?
500
Invented by the Zuckster, these ads were used to build a social community that can indirectly create new registrants.
What are Facebook ads to motivate "likes"?
500
This email campaign targeted over 100,000 users who think they are pretty good at the social medias.
What is Klout?
500
Reaching out to the young, impressionable & scholarly, this program offered everything from fundraising opportunities to learning opportunities for a select set of individuals.
What is University Marketing?
500
This program gave credit, incentive and schwag to people who thought they were All That