General
What does S.M.A.R.T stand for in goal setting?
Specific
Measurable
Achievable
Relevant
Time Based
What is the best day to send marketing emails?
Thursday
What is the first thing you need to do before starting a raffle ad campaign?
Apply for persmission!
What's the most popular analytics platform partners can use?
Bonus if you can tell us the cost.
Google Analytics
Cost: FREE
What is the most important piece of information for a jackpot screen?
THE JACKPOT
When it is not appropriate to use a QR Code?
When it's something they will be seeing on their phone.
21.5%
On average, what's the percentage of your followers that will see you organic posts?
10%
What 5 Key Categories that Google Analytics organizes your data into?
Real Time
Audience
Acquisition
Behaviour
Conversion
What is the one overall goal of your marketing campaign to maximize sales?
Potential customers need to feel an emotional response to be motivated to purchase
For non-raffers... What does CTA stand for?
Call to Action
In a BUTTON
On social media graphics, you should try not to have text exceed what % of your total image space?
10%
How can you tell which Marketing initiative is providing the most sales?
Combine UTMs with Google Analytics!
Privacy Policy
What is the most important brand asset teams should have for their raffle?
Custom branded logo
What's the ideal click through rate for a marketing email?
2-5%
Approx how long does it take to get approval to run social media ads
Up to 3 months (so far)
How do you Calculate Conversion Rate?
Total # of eCommerce Sales / Number of Website Visitors
What's the average open rate of Marketing SMS messages?
90% or over
How do you Calculate Per Cap?
Total In-Venue Sales / In-Venue Attendance
What percentage of your sales should be coming from email marketing for a well-rounded marketing plan?
25%
What is the aspect ratio that you should use for Instagram in-feed posts?
1:1 or 1080x1080
What are the four types of analytics?
Descriptive
Diagnositc
Predictive
Perscriptive
What is the graphic size for a standard TV Screen?
1920x1080 or 1280x720