Book Smart
Attention, Interest, Desire, Action
Ryan Smith (founder of Qualtrics) owns which two professional sports teams
The Utah Jazz and Real Salt Lake
In 2009, ________ invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.
Tropicana
Name two of the three most recognizable logos in the world
Nike, Apple, Coca-Cola
This professor has a wife that is a health coach
Mike Neuffer
What is the "fifth C" of the 4C's analysis?
Context
Which company uses the slogan, “Betcha can’t eat just one"?
Lay's
In marketing, what does CTA stand for?
Call to Action
This game was the most downloaded mobile game of the 2010s
Subway Surfers (over 3 billion)
This professor went to the University of Pennsylvania - The Wharton School for his PhD
Jeff Larson
Definition: When marketers set a relatively high price to obtain high margins at the expense of sales quantity
Price skimming
Which investor on the original Shark Tank is not on Tik-Tok?
Robert Herjavec
What is the second most used social media platform in the world?
This is the most followed brand on Instagram
Nike (201 million)
This is Mike Swenson's favorite baseball team
San Francisco Giants
Name at least three of the principles of good logo design
- Timeless
- Memorable
- Simple
- Versatile
This company spends the most on TV advertising
Procter & Gamble
He was the patron saint of advertising in the United States
Benjamin Franklin (placed ads in the Philadelphia Gazette)
This brand is the fastest growing in the world
TikTok was named world's fastest-growing brand, up 215%, leading global revolution in media consumption
This professor has 274 Facebook friends
Matt Madden
Name all four quadrants of the BCG framework.
Star, Cash Cow, Dog, Question Mark
Uber Eats
What was the biggest product flop in the food and beverage industry in the 1980s?
New Coke
In 2020, which brand held the highest market share of the U.S. luxury car category?
BMW (13.72%)
This professor has watched every Star Wars animated show with his kids
Darren Billeter