Brand Recognition
This is the most profitable soda brand in the world.
What is Coca-Cola? It is by far the most profitable soda brand in the world making more money than Pepsi, Dr. Pepper, Sprite and Fanta combined.
In a 2006 study, people were shown different brands while their brains were hooked up to an MRI. Seeing the most well-known brands activiated parts of the brain associated with which of the following?
A) REWARD. B) POSITIVE EMOTIONS,
C) SELF-IDENTITY, D) ALL OF THE ABOVE
D) ALL OF THE ABOVE
Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following real products was NOT a marketing failure?
A) Life Savers soda B) Greek yogurt
C) Pepsi AM (breakfast cola) D) Colgate brand frozen entrees
B
These are two food products that feature a cartoon character in their ads or on their packaging.
What includes many cereals like Frosted Flakes, Cap'n Crunch, Rice Krispies.
In 2010, the Television Bureau of Canada luanched an advertising campaign featuring broccoli, "the Miracle Food." Following the campaign, broccoli sales
A) increased B) decreased
C) stayed the same
Placing candy and other tempting products at the cash register is designed to encourage spur of the moment purchases. This tactic is called:
A) impulse marketing. B) Drip marketing
C) Niche marketing D) Ambush marketing
A) Food manufacturers frequently pay slotting fees to place their products on the most visible areas of supermarket shelves. This can increase sales of these products by five times!
These are two cartoon mascots that appear in ads for vegetables, fruits, or nuts.
Who are the Jolly Green Giant, the Sun-Maid Raisins girl, the California Raisins, the Vlasic Stork, and Mr. Peanut to name a few.
At what age do children become able to understand that the purpose of commercials is to persuade them to buy products?
A) Age 4. B) Age 6
C) Age 8 D) Age 10
C) Research has shown that children younger than 8 are developmentally unable to understand that the purpose of commercials is to persuade people to buy products and frequently accept advertising claims as true statements.
This is the main reason companies sell sodas and other products in schools.
What is to build brand loyalty? Company representatives have admitted that selling their products in schools is only marginally profitable, BUT they benefit by recruiting lifelong customers at a young age.