Types of Marketing
Marketing strategy that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage
strategic marketing
management of the commercialization activity developed by a company, if it applies the principles of marketing
marketing management
The current marketing concept arises from the ___________ which is what guides production.
consumer's/user's needs
What are 2 words that marketing gets confused with?
sales and advertising
the situation prevailing in a market in which elements of monopoly allow individual producers or consumers to exercise some control over market prices
imperfect competition
a type of marketing aimed at establishing lasting relationships with customers
relationship marketing
Name the 4 p's of the "marketing mix"
product, price, place, promotion
When there is no competition or minimal competition (demand is higher than supply), the exchange relationship is oriented towards...
production (making the product available)
Philosophy or technique: A way of conceiving the exchange relationship. It originates in the needs and desires of the consumer.
philosophy
number of buyers and seller is very high, but the product exchanged is homogenous. No entry barriers
perfect competition
any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything
services marketing
The most widespread concept of marketing is to see it as a conception of the company in relation to ...
the needs and desires of the goods or services
When there is an increase in the exchange relationship (greater balance between supply and demand), the exchange relationship is oriented towards
the product (quality)
Philosophy or technique: Marketing is the specific way of executing the exchange relationship, which consists in identifying, creating, developing and serving a demand
technique
one offerer and many demanders
monopoloy
the promotion of a company's vision, goals, culture, and mission statement within the organization
internal marketing
Another concept of marketing is to consider it as a company function. This goal of this plan is...
the finding, promoting and providing of goods
When there is strong competition (supply higher than demand), the orientation in the exchange relationship is towards...
sales (promotion and advertising)
True or False: there is one concrete definition of marketing
false
limited competition, in which a market is shared by few offerers and many demanders
oligopoly
process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviour that benefit society (public health, safety, the environment, and communities) as well as the target audience
social marketing
Which department is
responsible for promoting the products, ideas and mission of the enterprise, finding new customers, and reminding existing customers that you are in business
the marketing department
When there is very high competition (supply higher than demand), the orientation in the exchange relationship is towards...
marketing (long-lasting relationship with the consumer)
Which author wrote this definition of marketing: marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large
American Marketing Association
There are many offerers with differentiated products and many demanders. There are few entry barriers
monopolistic competition