Market Segmentation
Sections of a Marketing Plan
Functions of Marketing
SWOT/PEST
MISC
100
Market Segmentation is the processing of breaking down a market into a ______________________.
What is a target market
100
This part of the marketing plan is a snapshot for investors
What is executive summary
100
Opening up new locations is an example of _______________________________.
What is channel management
100
What a company does best is
What is core competency
100
Projection of sales is known as a _________________.
What is a sales forecast
200
Targeting Barboursville and Lake of the Woods sections of Orange County is an example of _______________ segmentation.
What is geographic
200
The part of the marketing plan that analyzes your position with respect to the market and competitors
What is situation analysis
200
Sweepstakes and contests are an example of
What is promotion
200
Competitors are typically included in the _________ section of an analysis
What is threat
200
$ left over after taxes for needs
What is disposable income
300
The most common way to segment a market (age, gender) is through ________________ segmentation.
What is demographic
300
Reaching customers through BOGO deals and loyalty programs would be found in this section of the marketing plan
What is marketing strategies
300
Communication between salespeople and customers is an example of
What is selling
300
A trend toward healthier lifestyles is an example of ________________ analysis in PEST.
What is sociocultural
300
The same message for all (commercial) is a characteristic of _______________________________________.
What is mass marketing
400
The idea that Target shoppers like to purchase coffee from Starbucks while they shop is an example of what type of market segmentation for Starbucks?
What is behavioral characteristics
400
Analyzing sales staff's performances and the overall sales of a product would be in this section of the marketing plan
What is Evaluation
400
Removing a product with poor sales from your product line is an example of
What is product/service management
400
A % of sales in a given market is known as
What is market share
400
Data researched by other companies is ___________________
What is secondary data
500
Maslow's hierarchy of needs is an example of marketers using information on a customer to segment a market by __________________________.
What is psychographics
500
A firm's mission statement is included in this section of the marketing plan
What is Objectives
500
Gathering information about your target market is ___________________________________________
What is market info management
500
Consumer Product Safety Commission oversees the safety of children's toys. This is an example of ________________ part of PEST.
What is political
500
What is Mr. Williams' middle name?
What is he doesn't have one
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