Pricing
This marketing function involves the determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
What is pricing?
The amount a seller charges for a good or a service.
What is selling price?
Maker or provider of goods and services.
What is a producer?
Channels are only effective if channel members share a common _______.
What is goals?
Businesses or individuals that assist in the sale and/or promotion of goods and services but do not buy them from the producer.
What are agents?
To gain customer satisfaction for the success of the business.
What is the importance of pricing?
Pay all product costs, Pay all operating expenses, Obtain a profit.
What are the three components of selling price?
Anyone who personally uses a good or service to satisfy her/his own needs or wants.
What is an ultimate consumer?
__________ distribution means selling a product through every available wholesaler and retailer in a geographic area where consumers might look for it.
What is intensive Distribution.
Realistic, flexible, and competitive are characteristics of _______ ________.
What is effective pricing?
The owner or a pricing department.
What is people that set prices?
Objectives that help increase the total amount of income from sales. An example would be to charge low prices in an effort to increase sales volume and total income.
What are sales oriented pricing objectives?
A business that buys materials, services, or goods that will be used to make other goods or used in the operation of the company.
What is an industrial user?
Channel members must share tasks _________ if the channel is to be effective.
What is appropriate?
Businesses that buy consumer goods and sell them to ultimate consumers.
What are retailers?
Costs, supply and demand, economic conditions, competition, government regulations, channel members, and company objectives and strategies.
What are factors that affect pricing?
As the ________ increases, the number of buyers may decrease, and sellers will have to reduce the price to get it off the shelves.
What is supply?
The paths or routes that goods and services take from the producer to the ultimate consumer or industrial user.
What are channels of distribution?
This type of conflict occurs between channel members at the same level.
What is horizontal conflict?
Paths that include channel members in addition to the producer and the ultimate consumer or industrial user.
What are intermediaries?
The amount of money spent, time used on the promotion, and where the promotion will happen.
What is how pricing affects promotion decisions.
Pricing objectives that focus on creating profits for the business.
What are profit-oriented pricing objectives?
Direct ________ involves no intermediaries while indirect _______ involves intermediaries.
What is distribution?
Channels must be managed _________ to be effective.
What is properly?
Before marketers can make decisions about channel management, the must review the company's overall _______ _______ and the role it has assigned to distribution in the marketing mix.
What is marketing objectives?