How much will be charged for the goods or services.
What is pricing?
100
Customers buy products & Consumers use the products.
What is the difference between the customers and consumers
?
100
Products that you can touch. Example- a new pair of glasses.
What is a Good?
100
The value places on a good or service. Usually given in monetary terms.
What is Price?
100
Changing a raw material or assembling parts to make a product. The end result has more value than the raw material or the individual parts.
What is Form?
200
Covers all of the decisions a business makes in developing a product.
What is Product Planning?
200
Sold to individuals and families. Is also categorized as convenience goods, shopping goods, and specialty goods.
What is Consumer Goods?
200
Products that you cannot touch. Example- an eye doctor.
What is a Service?
200
Any form of communication that a business uses to inform, persuade, or remind potential customers about their good or service.
What is Promotion?
200
Studies customer habits and puts products in a place where customers will be more likely to buy them. Adds value to the product by making it convenient to purchase.
What is Place?
300
Providing the customer with the goods or services they need.
What is Selling?
300
Bought on a regular basis. Not expensive and the brand is not too important. Generally available in many stores.
What is Convenience Goods?
300
A business focuses all of its efforts on satisfying the needs and wants of its customers.
What is the Marketing Concept?
300
Involves placing information about goods, services, or companies in general media. This is FREE.
What is Publicity?
300
Targets product release for a certain time of the year to increase sales. Adds value to the product by offering it when the time comes.
What is Time?
400
communication directed toward the customer. Attempts to inform customers about the product of persuade them to buy it.
What is Promotion?
400
Generally more expensive goods that are purchased after the buyer does some comparison shopping.
What is Shopping Goods?
400
The maker or seller of a product with its customers.
Can have a positive impact on for both customers and businesses.
What does marketing connect?
400
Determines how and where to distribute a product. Passed through middlemen, or intermediaries, before they reach the end customer.
What is Place?
400
Determines the valid forms of exchange for purchasing the product.
What is Possession?
500
gathering data, organizing it, and analyzing it to make good business decisions about other areas of marketing like pricing, product planning and selling.
What is Marketing Information Management?
500
Raw Materials, Component Parts, & Supplies.
What are the 3 types of Industrial Goods?
500
True!
Are Goods and Services BOTH products?
True/False.
500
1.) the cost of making the product.
2.) cost of running the business.
3.) price competitors
4.) demand for the product by the customer.
What are the 4 things that can affect price?
500
Communication with the customer through sales people, displays & packaging.