Hard to get
One of promotion tools used to reach the target market and fulfill the organization's overall goals.
21) Public Relations
A promotional program that allows the consumer the opportunity to try a product or service for free.
22) Sampling
Marketing two or more products in a single package for a special price.
23) Price bundling
An agreements between two or more firms on the price they will charge for a product.
24) Price Fixing
A cost that varies with changes in the level of output.
25) Variable cost
Any toll or service that uses the internet to facilitate conversations.
16) Social Media
Using consumers to develop and market products
17) Crowd sourcing
Net profit after taxe divided by total assets.
18) Return of Investment (ROI)
Blog with strict post length limits.
19) Microblog
Marketing Activities, other than personal selling, advertising, public relations, that simulate consumer buying and dealer effectiveness.
20) Sales Promotion
A specific communication task that a campaign should accomplish for a specified target audience during a specified period.
11) Advertising Objective
An extra fee paid by the consumer for violating the terms of the purchase agreement.
12) Consumer Penalty
Direct, face to face communication between two or more people.
13) Interpersonal Communication
A 30 minutes or longer advertisement that looks more like a television talk show than a sales pitch.
14) Infomercial
The combination of promotional tools, including advertising and public relations, personal selling, and sales promotion, used to reach the target market and fulfill the organizations overall goals.
15) Promotional Mix
The cost associated with a consumer clicking on a display or banner ad.
6) Cost Per Click
Interpretation of language and symbols sent by the source through a channel.
7) Decoding
The communication of a concept or message to large audiences.
8) Mass Communication
A cost that does not change as output is increased or decreased.
9) Fixed cost
A cash refund given for the purchase of a product during a specific period.
10) Rebate
A Marketing Strategy that stimulates consumers demand to obtain product distribution.
1) Pull strategy.
The person who decodes a message.
2) Receiver
A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals.
3) Advertising campaign.
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.
4) Promotion
A form of advertising in which an organization expresses its views on controversial issues or responds to media attacks.
5) Advocacy advertising