1-5
6-10
11-15
16-20
21 & 22
100
Satisfying wants with purchases that are not essential.
What is a Discretionary Purchase?
100
the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is Storage?
100
information collected for the first time to solve the problem
What is primary data
100
offer two or more choices as answers
What is close-ended questions
100
are specific cities or geographic areas in which marketing experiments are conducted
What is test market?
200
Information developed from activities that ocur within the organization.
What is Internal Information?
200
the process of summarizing, combining or comparing information so that decisions can be made
What is analysis?
200
all of the people in the group the business is interested in
What is population
200
allows people to develop their own opinion and answers
What is open-ended questions
200
are experiments where researchers create situations to be studied
What are simulations?
300
provides an understanding of factors outside of the organization
What is External Information?
300
the result of analysis given to decision makers
What is output?
300
a smaller group selected from a population
What is sample
300
a small number of people brought together to discuss identified elements of an issue or problem
What is focus group?
400
an organized method of collecting storying analyzing and retrieving information to improve the effectiveness of marketing
What is MKIS?
400
is a procedure designed to identify solutions to a specific marketing problem through the use of problem solving
What is Marketing Research
400
everyone in a population has an equal chance of being selected in random sampling
What is random sampling
400
collects information by recording actions without interacting or communication with the participant
What is Observation?
500
the information that goes into the system that is needed for decision making
What is Input?
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
is a planned set of questions to which individuals or groups of people respond
What is survey
500
are carefully designed and controlled situations in which all important factor are the same except the one being studied
What is experiments
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