1-5
6-10
11-15
16-20
21-22
100
Not essential, so the customer can decide whether or not to puchase them
What are discretionary purchases
100
The resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage
100
Information collected for the first time to solve the problem being studied
What is primary data
100
allowing repondants to develope their own answers
What are open ended questions
100
researches create a situation to be studied
What is simulations
200
Information developed from activities that occur within the organization
What is Internal Information
200
The process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis
200
All the people in a group the company is studying
What is population
200
small number of people brought together to discuss identified elements of an issue
What is a focus group
300
Provides an understanding of factors outside of an organization
What is external information
300
The result of analysis given to desision makers
What is output
300
a smaller group selected from the population
What is sample
300
Coolects information without communicating with the participant or interacting with them
What is observation
400
Organized method of collecting, storing, analyzing, and retrieving information to improve the effectivness and efficency of marketing decisions.
What is marketing information system
400
Procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research
400
everyone has an equal chance of being selected within the population
What is random sampling
400
carefully designed and controlled situations
What is experiment
500
the information that goes into the system that is needed for decision making.
What is input
500
Information already collected that can be used to solve a current problem
What is secondary data
500
offering 2 or more choices as answers
What are close ended questions
500
marketing experiments are conducted in...
What is test markets
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