Advertising
This is a short song or melody that helps sell a product through visual or audio media. Often companies will license popular songs by famous performers like The Ramones, Aretha Franklin, or The Black Keys to act as their jingle.
What is a jingle?
McDonalds – I’m loving it. (Want to check the list of fast food slogans?)
What is McDonald's slogan?
It is a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions. It differs from other forms of marketing in that it recognizes the long term value of customer relationships.
What is relationship marketing?
This is short for search engine optimization. This is important for anyone working in digital marketing and advertising today. Its concepts determine rankings on search engines like Google, helping to push products and make them easier to find online.
What is SEO?
This is what the company wants the customer to think about a brand
What is brand identity?
It is the text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service. People that do this are called copywriters.
What is copy?
Keeps going and going and going.
What is Energizer's slogan?
It is an advertisement strategy concept designed for businesses to promote products/ services in an unconventional way with little budget to spend. It focuses on getting the public's attention at personal level. Most activities are done exclusively on the streets or other public places to attract a bigger audience.
What is guerrilla marketing
This is a button or a link on a page which leads to an action. For example, the button with the text ‘Register’ or ‘Sign up for a Trial’ is a call to action. Call to action is not only common in digital marketing but also in traditional marketing. For example, if a newspaper ad has a phone number along with the words ‘Call us to order your copy today’ then it is a call to action. Call to action is very important in marketing for tracking return on investment (ROI). If you have no call to action, you wouldn’t be able to know if your marketing efforts are working or not.
What is a Call to Action
These are persons who represents the brand; the face of the brand because this person has certain qualities that makes the brand appealing (e.g George Clooney with Lavazzo coffee)
What are brand ambassadors?
It is a large, outdoor posters that advertise products. You often see these on top of large city buildings or on the side of the motorway.
What is a billboard?
Just do it.
What is Nike's slogan?
It involves offering several products for sale as one combined product/service.
What is product bundling?
Most of the web pages on the internet are designed for communicating information. But the sole purpose of a Landing page is to make an internet user take an action. For example, there could be a page which is solely designed to collect Leads (Usually Name, Email ID and/or Phone Number). Or there could be a page which sells something like an ebook or a software. The effectiveness of a landing page is measure by its Conversion Ratio. If a landing page converts 20% of its visitors into subscribers, then that landing page is more effective than a landing page which converts only 10% of visitors into subscribers. Landing pages are usually Split Tested to find out which is more effective. There are software and plugins specifically created to ease the process of landing page creation.
What are landing pages?
This is what the customers/public actually think about the brand
What is brand image?
It is a large promotion in a magazine of a particular product or service across two full pages with glossy pictures.
What is a spread?
Live in your world. Play in ours.
What is PlayStation's slogan?
It is a business model that recruits members by promising payments or services for enrolling others into the scheme, rather than supplying investments or sale of products or services. As recruiting multiplies, recruiting becomes quickly impossible, and most members cannot profit. This can not be sustained and is often illegal.
What are pyramid schemes?
When you run an online advertising campaign, the ad is displayed X number of time and it is clicked on only Y number of time where Y < X. If your ad is displayed 1000 times and if 10 people click on it, then the ratio is 1%. This term is used for display ads and also text ads. It can also be used where ads are not involved at all such as a button on your landing page.
What is CTR or Click Through Ratio?
This is the person who actually uses a product. The customer buys the product but might not be the consumer e.g. children's sweets: customer = parent, consumer = small children
What is a consumer?
It is an elongated poster used to promote a product. Today, people see banners in print form on buildings or on the top of company websites.
What is a banner?
Think big.
What is IMAX's slogan?
This is a business model where one item is sold at a low price (or given away for free) to increase sales of a complementary good, such as consumable supplies. For example, inkjet printers require ink cartridges, and game consoles require accessories and software. Although the concept and its proverbial example "Give 'em the razor; sell 'em the blades" are widely credited to King Camp Gillette, the inventor of the disposable safety razor and founder of Gillette Safety Razor Company, Gillette did not originate this model.[2]
What is the razor and blades business model?
In digital marketing, it is the steps in which people go through before purchasing a product or service. The usual steps for most digital marketing funnels include visitors, subscribers, buyers of front-end products, buyers of back-end / premium products. A funnel is a visualization of how people go through different stages before making end purchases. For example, a simple funnel looks like this: 1000 people visit a landing page, 100 people subscribe to the newsletter, 10 people buy an e-book and 1 person buys the training program. The marketing team should put more people into the top stages of the funnel and the sales team should guide the customer from the middle to the bottom of the funnel.
What is a funnel?
In your mind, 2995 baht seems much cheaper than 3000 baht
What is psychological pricing?