Not essential buying needs, but more products people want
What is discretionary purchases
100
involves the resources used to maintain information, including equipment and procedures
What is storage
100
information collected for the first time to solve the problem being studied
What is primary data
100
questions that offer two or more choices as an answer such as: Yes or no, agree or disagree, select a,b,c,d
What is closed-ended-questions
100
specific cities or geographic areas in which marketing experiments are conducted
What is test markets
200
information developed from activites that occur within the organization
What is internal information
200
is the process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
200
All of the people in the group the company is interested in studying
What is population
200
questions that allow respondents to develop their own answers without additional information about possible choices
What is open-ended-questions
200
experiments where researchers create the situation to be studied
What is simulations
300
provides an understanding of factos outside of the organization
What is external information
300
the result of analysis given to decision makers
What is output
300
a smaller group selected from the population
What is sample
300
small number of people brought together to discuss identified elements of an issue or problem
What is focus group
400
is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is Marketing information system (MkIS)
400
Is a procedure designed to identify solutions to a specific marketing problem through the used of scientific probelm solving
What is marketing research
400
everyone in the population has an equal chance of being selected
What is random sampling
400
collects information by recording actions without interacting or communicating with the participant
What is observation
500
is the information that goes into the system that is needed for decision making
What is input
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
a planned set of questions to which individuals or groups of people respond
What is survery
500
carefully designed and controlled situations in which all important factors are the same except the one being studied