Definition 1
description of a typical customer
consumer profile
a business which advises compmanies on advertising and makes ads
Advertising agency
client
customer
Etude de marché
Market research
How much a company wants to sell in a period
sales target
how much a company thinks it will sell in a period
sales forecast
to advertise
to promote
gamme de produits
product range
introduction of a product to the market
product launch
a group of customers of similar age, income level and social group
market segment
item
product
campagne de pub
advertising campaign
the percentage of sales a company has
market share
where and how people buy things
consumer behaviour
goal
target / aim
approbation (celebrity)
endorsement
length of time people continue to buy a product
product lifecycle
numbers showing how much a company has sold in a period
sales figures / turnover
cost
price
bouche à oreille
word-of-mouth