Branding Basics
The process of creating a unique name, image, and identity for a product or company.
What is Branding?
Product, Price, Place, Promotion.
What are the 4 P’s of marketing?
To promote and sell products or services.
What is marketing?
What is McDonald's slogan?
A specific group of consumers a business aims to reach.
What is a target market?
This includes a company's logo, slogan, color scheme, and other visual features that contribute to its identity.
What is Brand Kit?
The “P” involved in determining the cost of a product?
What is Price?
Marketing that utilizes television ads, radio commercials, billboards, or print advertisements.
What is Traditional Marketing?
True or False: A logo is the same as a slogan.
False; a logo is a visual symbol, while a slogan is a catchy phrase.
True or False: All companies have the same target market.
False; different companies target different audiences based on needs and preferences.
True or False: Branding only involves a company’s logo.
False; branding includes everything that shapes a company’s identity.
The “P” focused on how customers find out about a product.
What is Promotion?
Marketing that uses digital platforms like social media, email, and websites.
What is digital marketing?
Why does Baskin-Robbins's logo have a 31 in it?
To represent the original 31 flavors they offered.
Name a factor that businesses consider when defining their target market.
Age, gender, location, interests, income level, or lifestyle.
The value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent.
What is Brand Equity?
The "P" involved in where and how a product is distributed or sold.
What is Place?
A process that helps companies develop or fine-tune a new idea by examining consumer behavior and trends.
What is Market Research?
This explains the company's purpose for business, and might include their target audience, type of service or product, or other goals the company is trying to meet.
What is a Mission Statement?
A principle that describes the amount of goods and services that are available for people to buy compared to the amount of goods and services that people want to buy.
_________ __________ refers to how a company wants to be percieved, where as ________ ________ refers to how people actually percieve the company.
What is Brand Identity and Brand Image?
The "P" involved in deciding on product features, quality, design, or packaging.
What is Product?
The type of marketing that is based on sharing experiences or endorsements.
What is Influencer Marketing?
Why does the FedEx logo have hidden inside of it?
An Arrow.
The first consists of a company's core values and identity. The second consists of strategies to sell products and promote the company. The third consists of specific efforts to reach audiences.
What are Branding, Marketing, and Advertising?
(Brand, Marketing, Advertisement)