Introduction to Digital Marketing
This term refers to using online strategies to promote products and services
What is digital marketing?
SEO stands for this
What is Search Engine Optimization?
This type of marketing focuses on engaging with audiences on platforms like Instagram and Twitter
What is social media marketing?
Email marketing involves sending these to potential customers
What is a targeted message?
This term describes the specific group of customers a business aims to reach
What is target marketing?
Name one of the five key digital marketing strategies mentioned
What is
1. SEO
2. content marketing
3. social media marketing
4. email marketing
5. influencer marketing
The primary goal of SEO is to improve this on search engines
What is website visibility?
Content marketing aims to create content that provides this to customers
What is value?
Influencer marketing leverages these individuals to promote products
What is an influencer?
or
What is a brand deal?
This type of research helps businesses understand customer preferences and behaviors
What is marketing research?
This type of marketing involves creating valuable content to attract customers
What is content marketing?
SEO involves optimizing content to rank higher in these
What are search results?
These platforms are commonly used in social media marketing
What is
1. Instagram
2. Facebook
3. Twitter
4. Other social media platforms
A major advantage of email marketing is its ability to deliver these personalized messages
What is a tailored message?
The 4 Ps of the marketing mix include product, price, place, and this
What is promotion?
This strategy leverages popular personalities to endorse products
What is influencer marketing?
This is a key benefit of effective SEO
What is getting more visitors on a website?
A key goal of social media marketing is to do this with audiences
What is Intrigue or engage?
Influencer marketing relies on individuals with a large number of these
What is a follower?
This marketing term refers to the unique image and identity of a product in the consumer's mind
What is branding?
Digital marketing aims to connect businesses with potential customers through this medium
What is the internet or social media?
Name a common element that SEO focuses on to improve rankings
What is keywords?
This type of post is often used in content marketing to attract and retain customers
What is a blog?
Successful email campaigns often include this kind of offer to attract customers
What are discounts?
This digital marketing strategy improves website visibility on search engines
What is SEO?