Basic Marketing terms
Marketing and Business
Econ.1
Econ.2
Marketing Research
100
the process of planning, pricing, promoting, selling, and distributing products to satisfy customers needs and wants.
What is marketing
100
What are the 4 main functions that a business performs?
What is production, accounts/finance, management and administration, and marketing
100
sales price of a product
What is price competition
100
Lack of a product
What is scarcity
100
Involves the process and methods used to gather information, analyze it, and report the findings related to goods and services
What is Marketing research
200
tangible items of monetary values that satisfy needs and wants
What is a good
200
What are the 3 major marketing management functions?
What is planning, organizing, and controlling
200
period of prolonged recession
What is depression
200
period of renewed economic growth
What is recovery
200
Gathers information about an existing or potential market
What is market intelligence research
300
a person who uses a product
What is a consumer
300
What are the 2 main types of corporations?
What is public, and private
300
the possibility of financial loss
What is business risk
300
traditions and rituals that answer these basic questions What? How? and For whom?
What is a traditional economy
300
Used to gather information about a product’s design, packaging and usage
What is Product research
400
Businesses should satisfy customers needs and wants while making a profit
What is the marketing concept
400
What are the 3 main types of business ownerships
What is sole proprietorship, partnership, and corporation
400
the exclusive control over a product or the means of producing it
What is monopoly
400
4 factors of production
What is Labor, Land, Capital, And entrepreneurship
400
Used to determine the effectiveness of the various media to advertise a good or service
What is media research
500
businesses that buy products to use in their operation also known as a business to business market
What is an industrial market
500
What is the relationship of marketing to those who buy a company's goods or services
What is Consumerism
500
what are the parts of the business cycle
What is expansion, peak trough, and contraction
500
How efficient someone is in a certain period of time
What is productivity
500
What are some example of media research?
What are Counts number of clicks on a advertisement on the Internet OR Nielsen Ratings
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