Intro to Marketing
Marketing and business
Economics
Finance
Marketing Research
100
Promotion
What is a TV advertisement an example of?
100
guidelines for knowing what is right and wrong
What is ethics
100
things used in producing goods and services
What are resources?
100
borrowing money that must be paid back over time
What is debt
100
Based on where people live
What is geographics?
200
Price, Promotion, Product, and Place
What are the 4 P's of marketing?
200
Pricing products unreasonably high when the need is great or when consumers do not have other choices.
What is price gouging
200
land, labor, capital, entrepreneurship
What are the factors of production?
200
when total revenue exceeds total expenses
What is profit
200
statement rather than a question
What is level of agreement
300
place
What is a new coffee company deciding to sell their coffee cup in a new store an example of?
300
setting goals and determining how to reach the goals.
What is planning
300
the organized way a nation provides for the needs and wants of its people
What is economy
300
money raised for a company in exchange for a share in the company
What is equity?
300
on a scale from 1-5 is an example of
What is rating scale
400
opportunities, weaknesses, strengths, and threats
What are the 4 components of a SWOT analysis?
400
involves the relationship of marketing to those who buy a company's goods or services.
What is Consumerism
400
includes everything contained in the earth or found in the seas
What is land?
400
seed money
What is startup costs known as?
400
demographic question
What is a question that is at the top of a survey
500
form, task, time, place, possession
What are the 5 types of utility?
500
setting standards and evaluating performance
What is controlling
500
money to start and operate a business and goods used in the production process
What is capital?
500
most funding comes from
What are venture capitalists
500
research done by an interview or focus group
What is qualitative research
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