The product layer that represents what the customer is actually buying (the experience)
What is Core Customer Value
100
The four characteristics that affect consumer behavior
What is cultural, social, personal, and psychological factors
200
Paying more attention to the actual product instead of the benefits or experiences the product produces
What is Marketing Myopia
200
The 8 stages of New Product Development
What is Idea Generation, Idea Screening, Concept Development and Testing, Marketing Strategy Development, Business Analysis, Product Development, Test Marketing, Commercialization
200
The stage in which a company's competitors will be stable
What is the Maturity Stage
200
The Four Product Types
What is Convenience, Shopping, Specialty, Unsought
200
The first 2.5% of adopters who are venturesome and try new ideas at a risk
What is Innovators
300
Customer evaluation of the difference between all the benefits and costs of a market offering relative to competitors
What is Customer Perceived Value
300
The Product Development Stage where poor ideas are dropped
What is Idea Screening
300
The stage in which sales level off and begin to decline
What is the Maturity Stage
300
Product type that is not usually compared, often has high prices, and contains unique characteristics
What is a Specialty Product
300
Social Class is a subsection of which factor affecting consumer behavior
What is Cultural Factors
400
The portion of a customer's purchasing that a company captures in its product category
What is the Share of One Customer
400
A detailed version of the idea stated in meaningful consumer terms
What is Product Concept
400
The stage in which a company will not see any profits
What is the Introduction Stage
400
A group of products that are closely related because they function in a similar way
What is Product Line
400
The steps in the Buyer Decision Process
What is Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decisions, Post-purchase Behavior
500
The value of an entire stream of purchases a customer makes over a lifetime of patronage
What is Customer Lifetime Value
500
The way consumers perceive an actual idea/product
What is Product Image
500
the stage in which a company needs to build awareness in the mass market
What is the Growth Stage
500
the four characteristics of a service
What is intangibility, inseparability, variability, perishability
500
The 5 Factors In Adoption
What is Relative Advantage, Compatibility, Complexity, Divisibility, Communicability