Principles of Marketing
The Consumer
Social Media Functions
Content Driven
Digital Platforms
100
The process by which companies engage customers, build strong relationships, and create customer value in order to capture value from customers in return
What is marketing
100
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better
What is buyer personas
100
A live, real-time stream of all friends' posts that is available to select customers
What is a timeline
100
A strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences
What is integrated marketing communication (IMC)
100
Google offered to buy what app for up to $4 million along with Facebook, but was declined
What is Snapchat
200
Intangible items that have monetary value
What is services
200
The complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer
What is customer journey
200
A button placed on Web sites and blogs that Facebook members click to approve of the latest posts from those venues on their person news feed
What is like
200
Online journal where people and companies post their thought and other content, usually related to narrowly defined topics.
What is blog
200
On the border between big and b-list, this smaller top platform focuses on careers and business connections
What is LinkedIn
300
A set of buyers sharing common needs or characteristics that the company decides to serve
What is target market
300
Dividing the marketing into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
What is demographics
300
Attaching short, searchable phrases as labels to posts, images, etc. allowing for easy linking and navigation
What is tagging
300
A name, term, symbol, design, or some combination that identifies the products or services of a firm and differentiates them from those of the completion.
What is branding
300
As of December 2016, there were over 282 million of these on Instagram
What is #selfies
400
The traditional marketing mix tools are classified into four broad groups
What is (4Ps) place, product, promotion, and price
400
An interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit.
What is customer insight
400
A way to shout out to other users of a social network in a post, comment or tweet
What is mentions (@)
400
An approach focused on attracting customers through content and interactions that are relevant and helpful — not interrupting and a way potential customers find you through channels like blogs, search engines, and social media.
What is inbound marketing
400
This number one social network goes head-to-head with Google on a daily basis for top referrer to many major sites, and for top most-visited site on the web
What is Facebook
500
The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.
What is market segmentation
500
The business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline.
What is engagement
500
Allows users to create and then share mini videos via social media and works by taking a burst of photos and stitching them together into a one-second video
What is boomerang
500
Expressed graphically via drawings, pictures, maps, diagrams, charts, or similar elements – all held together with a coherent visual theme and typically published as an image file.
What is infographic
500
The second largest search platform, this video-based social media is second largest social network by some measure
What is YouTube
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