selling
pricing
distribution
branding
vocabulary
100
step 1- hello good afternoon
What is social greeting
100
involves the sellers offering reductions from the usual price.
What is discount pricing
100
one place where product ideas come from
What is market research
100
trade name
What is legal name under which a company or division dose business.
200
what would you use the merchandise for
What is open ended questions
200
occurs when competitors agree on certain price ranges.
What is price fixing
200
whats one of the 7 steps in developing a product
what is generating ideas
200
whats another place product ideas come from?
What is competition
200
brand mark
What is a symbol design or distinctive coloring or lettering identifies brand.
300
show the product and tell about it
What is present the merchandise
300
charging different prices to similar customers in similar situations
What is price discrimination
300
whats one of the 7 steps in developing a new product
What is screening ideas
300
whats another place product ideas come from?
What is customers
300
when a change in price creates a change in demand
What is elastic demand
400
a firms percentage of the total sales volume generated by all competitors.
what is market share
400
allow consumers to compare prices in relatuon to a standard unit or measure.
What is unit pricing
400
a step in developing a new product
What is introducing the product
400
why is a brand impotent in product planning
What is builds customer loyalty
400
occurs when competitors agree on certain price ranges
What is price fixing
500
profit/ cost determine the relative profitability
What is ROI
500
what are the 4 stages of the product cycle
What is introduction, growth, maturity and decline
500
why should companies develop new products
What is makes a company look innovative
500
charging different prices to similar customers in similar customers in similar situations
What is price discrimination
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