Decisions about offering customer payment options such as checks or credit are part of the pricing function of marketing? T/F
What is false?
100
Employees at the upper skill levels of marketing earn higher average incomes than employees at comparable levels in other fields. T/F
What is true?
100
It is best to begin one's marketing career at the marketing specialist level because entry-level workers are rarely promoted.
What is false?
100
Selling camping gear through catalogs mailed to Sierra Club members and other outdoorspeople is an example of place utility. T/F
What is true?
100
This term is used to describe the process of selling a product in the marketplace.
What is exchange?
200
This economic utility increased when Muffin Man's 24-Hour Donut Shop recently began accepting Paypal, VISA and Mastercard.
What is possession utility?
200
What does Dre, the owner of a minature golf business provide her customers with?
What is a service?
200
Ben Flippin of the Totally Outrageous Skate Shop decided to rent a store next to a music store at Towne West where teenagers frequently shop. What utility did Ben's decision add to his product?
What is place utility?
200
At the end of Daydra's one week stay at the Hyatt Hotel, Daydra completed a form rating the hotel's service, food, and accomodations. What is this an example of?
What is marketing research?
200
During the last three months of the year, Dillons stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's _______ utility.
What is time utility?
300
TJ directs the special tours department of a large amusement park. He trains and evaluates the park's tour guides. In the heirarchy of skills levels, TJ is at the marketing ______ level.
What is supervisor level?
300
Changing old glass bottles into beautiful new sculptures is an example of what utility.
What is form utility?
300
Obtaining the money needed to start and operate a business is a marketing function known as this.
What is financing?
300
Retailers offer their customers installment or layaway plans in order to increase the _____ utility of their products.
What is possession utility?
300
Transporting and storing products is known as this.
What is distribution?
400
Deciding how much to charge for goods and services is known as this.
What is pricing?
400
Determining the payment options to be offered to a business's information customers is known as this.
What is financing?
400
Informing, persuading, and reminding customers about a product is known as this.
What is promotion?
400
Something a customer can touch or hold is this (a tangible item).
What is a good?
400
Developing, promoting, and distributing products is known as this.
What is marketing?
500
The five economic utilities.
What is form, place, possession, time & information?
500
Two consumer benefits of marketing are...
What is lower prices and new & improved products?
500
This is happening to job opportunities in marketing.
What is growing?
500
Communication and this are essential skills in a marketing career.
What is interpersonal skills?
500
Obtaining, developing and the improvement of a product is known as this.