The organization sponsoring the 2012-2013 case competition
What is Donate Life America
100
The meaning for the acronym AMP
What is Association of Marketing Professionals
100
The floor the School of Business located on in Demoss Hall
What is the first floor
100
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
What is marketing
100
The richest person in the world
Who is Bill Gates
200
The location of AMA's 2012-2013 case competition
What is New Orleans
200
The month and year of AMP's launch
What is August 2012
200
The dean of the School of Business
Who is Scott Hicks
200
The four components of the marketing mix?
What is product, place, price, promotion
200
The most recognizable brand
What is Coca-Cola
300
The organization that sponsored the 2010 AMA case competition which Liberty attended
What is UNICEF
300
The president of AMP
Who is David Hayes
300
The location of the Meet and Greet on August 29
What is Williams Stadium
300
The meaning of the acronym SWOT
What is Strengths, Weaknesses, Opportunities, Threats
300
The city hiring the most marketing jobs according to Forbes
What is New York City
400
The state the AMA headquearters is located in
What is Illinois
400
The professor that advises AMP
Who is Dr. Ken Brunson
400
An initiative focused on developing students to gain a mindset in leadership and innovation through entrepreneurial and intrapreneurial endeavors on behalf of for-profit and not-for-profit organizations.
What is the Center for Entrepreneurship
400
A group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise
What is target market
400
The most powerful brand in the world according to Forbes based on financial value and positive consumer sentiment
What is Apple
500
The year was AMA was founded in
What is 1937
500
The non-profit organization AMP is teaming up with
What is Feet That Move
500
The amount of specializations offered for the Business Administration degree
What is nine
500
The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area
What is market research
500
The company in 2011 that spent the most on sponsorships (around $345 million)