Geographics
Psychographics
Behavioral
100
What term refers to segmentation of the market based on where people live?
Geographics
100
What does psychographics involve?
Grouping people with similar lifestyles.
100
WHat does segmenting the market based on related behavior involve?
Looking at the benfits desired by consumers, shopping patterns, and usage rate.
200
Why does geographics relate closely to demographics?
Because of the similarity among people who live in a certain area.
200
How do you find out about attitudes, values, and opinions of a group?
It takes special resarch to learn about them.
200
What do many people regardless of their socio-economic statur desire?
Luxury and premium merchandise.
300
In order to segment a market geographically, what markets can you refer to?
local, regional, national, and global markets.
300
What would you realize if you made a list of all of your present activities?
How many segments can be identified by psychographics.
300
WHy is the luxury market growing ?
Individulas define themselves more and more throught the prodcuts and brands they buy.
400
If you were interested in marketing, give an example of a geographic that would be useful.
Ex. Where the highest population of kids live.
400
What are somje trend-setting issues for marketers in the twenty-first century?
Consumers attitudes, such as takikng responsibility for one's health, eating healtheir, and becoming physically fit.
400
What do astute marketers study?
Shopping patters to determine usage rates.
500
What is the population of the African-American population live in the south, and why would this be an important fact to know if you were trying to market your product?
55%, and this would be useful information because if you wanted to market your product to African Americans you would know where to find the majority of them.
500
What is the most advanced study of psychographics?
The study of personality characteristics and values.
500
What does the 80/20 rule mean?
THat 80% of a company's sales would be generated by 20% of its loyal customers.
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