General
Pricing
Promotion
Packaging
Channel of distribution
100
1) The place where things are sold 2) advertising/sell 3) Customers that you sell to
What is a market?
100
Setting the price to appear cheaper than it actually is i.e. $9.99 instead of $10.00
What is psychological pricing?
100
Tapping into the emtions of the customers
What is emotional pricing?
100
Name that identifies the goods and services of one business.
What is a brand name?
100
The path a product takes from the manufacturer to the final consumer
What is a channel of distribution?
200
First hand information
What is primary data?
200
Finding the cost, then adding a percentage increase
What is markup pricing?
200
Contains a large amount of information about the product or service
What is informatice promotion?
200
Visual elements of a brand, logo, symbol or other design that is registered to a certain company
What is a trademark?
200
The location of where the product is sold to consumers. (one of the 4 p's)
What is place?
300
Previously collected data
What is secondary data
300
Setting your price to eliminate competition
What is predatory pricing?
300
Advertisements that use famouse people as endorsements
What is testimonial promotion?
300
The design of the containrer and the information printed on the container
What is packaging?
300
The company that creates the product
What is a manufacturer?
400
Results involving numbers
What are quantitative results?
400
Setting your price in order to sell a specific quantity
What is breakeven pricing?
400
Advertisements that set a mood, rather than telling you anything about the product itself
What is image promotion?
400
The part of the packaging that provides the consumer information about the product.
What is labelling?
400
The companies that buy products to sell them to other retailers
What are wholesalers?
500
Gathering information from a proportion of the total population.
What is sampling?
500
Selling a product at or below costs in order to bring people into the store
What is loss leader pricing?
500
Promotion that isn't paid for (news, social media)
What is publicity?
500
Protecting the product while promoting it at the same time
What is packaging?
500
The last step in the channel of distribution
What is a consumer?
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