this is me
lost and confused
guilty as charged
where are we at
i don't care
100
what will probably happen to a business if it continuously fails to deliver on its brand promise a. lose credibility b. improve sales volume c. increase market share d. decrease liability
What is a. lose credibility
100
what is an example fo an employee reinforcing a firm's image through his/her job performance a. a customer waits on the telephone for several minutes while saul confirms shipping information b. kristen advises her customer that the sofa is only avaiulable by special order c. malik politedly asks if his customer woulld like a beverage while she waits for car service d. mariah a human resources manager, prepares the firms employee newsletter every month
What is malik politedly asks if his customer woulld like a beverage while she waits for car service
100
which of the following is a policy that the Tyler compnay might implement to reinforce its image as an efficient and responsive business a. requiring employees to respond to customer inquiries within 24 hours b. requesting that employees sign their timecards at the end of a pay period c. ensuring that employees wear clean uniforms during their shifts allowing employees to establish their own service standards
What is a. requiring employees to respond to customer inquiries within 24 hours
100
what is one way that businesses use markeing information a. to develop new products b. to determin credit scores c. to change economic trends d. to prepare sales invoices
What is a. to develop new products
100
what does continuously monitoring internal marketing informatin enable businesses to do a. investigate competitors b. id problems c. evaluate market share d. analyze economic changes
What is b. id problems
200
what is one way that many businesses use the marketing info contained in sales reports a. to monitor expense accounts b. to qualify potential new customers c. to improve the effectiveness of salespeople d. to develop negotiation techniques
What is c. to improve the effectiveness of salespeople
200
by monitoring its sales and its customers' buying habits, what is a business often able to id a. popular products b. research mehtods c. economic resources d. competitors activities
What is a. popular products
200
Megan comapny noticed that the sales of ipads in blue have increased in sales. what can the business determine about the ipads a. popular products b. research methods c. economic resources d. competitors activities
What is popular products
200
what type of internal report would indicate to a business that sales from a specific product have dramatically dropped over the past three months a. market demographics analysis b. accounts payable summary c. annual income staqtement d. quarterly inventory status
What is . quarterly inventory status
200
what type of marketing data can a business obtain by reviewing its inventory reports and customers invoices a. product quality b. customers credit limits c. customers product preferences d. actual market share
What is customers product preferences
300
what does applying the customer orientation element of the marketing concept enable the business to do a. offer products that consumers want to buy b. persuade customers to buy its products c. provide more products thatn consumer need d. coordinate its marketing activities
What is a. offer products that consumers want to buy
300
by increasing awareness of the need for environmental controls, what has marketing done a. made buying more convenient b. regulated the standard of living c. improved the quality of life d. added usefulness to products
What is c. improved the quality of life
300
grocery stores are allowing customers to bring in their own cloth bags to use in place of the plastic bags that they usually provide, what has this action done a. make buying more convenient b. regulated standard of living c. improved the quality of life d. added usefulness to products
What is improved the quality of life
300
according to the marketing concept, which option shows company commitment a. leaving marketing to the marketing department b. teaching marketing to college marketing students c. setting aside funds to research what customers want d. pricing a product to maximize profitability per item
What is setting aside funds to research what customers want
300
which marketing function helps business people forecast how much will be sold in a given period? a. market planning b. risk management c. promotion d. channel management
What is a. market planning
400
Company Kaylin has predicted it will sell 3,000 new microwaves during the back to school sale which marketing function is this business using a. market planning b. risk management c. promotion d. channel management
What is a. market planning
400
after the popularity of a product dropped, the business needed a new product to promote that would help to improve its image which marketing function would come up with the new product a. channel management b. product/service management c. selling d. promotion
What is b. product/service management
400
jessica's plant food is losing its popularity among his customer base. what marketing function would come up with the improved product a. channel management b. product/service management c. selling d. promotion
What is product/service management
400
what does the selling function involve that makes it so important a. setting high prices b. displaying products c. contacting customers d. obtaing feedback from vendors
What is contacting customers
400
what is the overall reason that marketing strategies are designed and implementd a. improving management techniques b. achieving planned goals c. chanign the image fo teh business d. increasing business profits immediatedly
What is achieving planned goals
500
levon has a great idea for a new type of tennis ball that, if produced, would be better than any ball curently on the market. he pitches his idea to a few investors. which of the four ps should these investors consider first a. product b. price c. promotion d. place
What is product
500
dustin has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. he thinks this product would be better than any cleanser currently on th emarket which of the four ps should these investors consider first a. product b. price c. promoition d. place
What is product
500
to promote its summer menu, stacey cafe plans to email a $5.00 off coupon to its regular customers next tuesday. the coupon will be valid from june 1 through june 15. what does use of the coupon represent a. tactic b. strategy c. goal d. trend
What is a. tactic
500
Wells restaurant allows customers the opportunity to enter drawing in order to win a birthday cake. customers register by providing their contact information on a card. what does entering the drawing represent a. tactic b. strategy c. goal d. trend
What is a. tactic
500
Demetria is a 9th grade student who loves the new Ferrari convertible which retails for approximately $300,000.00. she works part time at the local movie theater and has approximately$150.00 in her savings and checking account. is demetria a part of the market for the ferrari a. no, she is not financially willing to purchase the car b. yes, she has and unfulfilled desire for the car c. no, she is not financially able to purchase the car d. yes, she has an unfulfilled desire and is finacially able and willing to satisfy that desire
What is c. no, she is not financially able to purchase the car
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