Vocab 1
Vocab 2
EQ's 1
EQ's 2
Other
100
The creation and maintenance of satisfying exchange relationships.
What is marketing?
100
Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.
What is marketing concept?
100
Which of the nine marketing functions occurs when a product is developed and sold?
Selling.
100
What percentage of jobs in the united states involves the performance of marketing activities as a major job responsibility?
25%-33%
100
In a college business/organization who are the "customers"?
students
200
Not relying on others for what you need to survive.
What is self-sufficient?
200
Giving employees the authority to solve many customer problems.
What is employee empowerment?
200
True or False, marketing always harms the environment.
False
200
What federal law is intended to protect consumers by requiring that packages be accurately labeled and contents fairly disclosed?
Fair packaging and label act, 1966
200
True or false, advertising agencies are directly involved in marketing activities.
True.
300
Concentrating on only one or a few related activities so that they can be done well.
What is specialization of labor?
300
Concern about the consequences of actions on others.
What is social responsibility?
300
What is a code of ethics?
A set of standards or rules that guide ethical business behavior.
300
What are the four major emphases in the development of marketing's role in business since 1900?
Production emphasis, sales emphasis, marketing department emphasis, marketing concept emphasis.
300
What are the 9 marketing functions?
Market planning, product and service management, distribution, pricing, promotion, selling, marketing-information management, financing, risk management.
400
The sale of products and services to people in other countries.
What is international trade?
400
Marketing activities designed to satisfy customer needs without negatively impacting the environment.
What is green (environmental) marketing?
400
A synonym for distribution.
What is place?
400
What four elements make up the marketing mix?
product, distribution, price, promotion.
400
The production era took place in the years between...
1900-1920
500
The ongoing activities designed to support the primary function of a business and keep it operating efficiently.
What is operations?
500
Developing loyal customers who continue to purchase from the business for a long period of time.
What is relationship marketing?
500
A unique group of prospective customers a business wants to serve and their location is called a...
Market
500
True or false, the marketing department era started in the 1970's and continues today.
False, It is the marketing concept era.
500
What are the three elements of the marketing concept?
Identify the needs of customers, develop and market products or services, operate a business profitably.
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