Consumer buying behaviour
Competition
Strategic plannning
Segmentation
Marketingmix
100
customers choose a brand based on the products attributes and being sensable
What is the functional buying motive
100
same product, same product category, all products
What is the competition chart
100
has to be measurable, precise, realistic and limited in time
What is an operational goal (objective)
100
dividing a market into homogeneous groups based on e.g. age, lifestyle, gender etc.
What is segmentation
100
wide/narrow - deep/flat
What is the definition of an assortment
200
Thrifty, band wagon, snob, veblen
What is the social buying motives
200
product, B2B/B2C, geography
What is the definition of a market
200
strategy which is based on low cost and wide target scoupe
What is cost leadership
200
segmentation criteria based on e.g. age, gender, education, income
What is demographic
200
type of product which is bought often (at a low price)
What is a convenience product
300
Type of buying when buying e.g. toilet paper, toothpaste, milk.
What is a habitual buy
300
a company's sales divided by the total market
What is market share
300
strategy which is based on unique product and narrow target scoupe
What is focus differentiation
300
model which includes the blue, green, pink, purple and grey segment
What is Minerva (minirisk)
300
a brand owned by a retailer
What is a private label
400
the second stage in the buying process
What is information search
400
the competitive position where the actor is the first to launch new products and uses much marketing
What is the market leader
400
growth strategy based on targeting existing markets with existing products
What is market penetration
400
Target group strategy where the company targets various target groups with individual marketingmixes
What is a differentiated target group strategy
400
pricing strategy when introducing a product at a high price
What is skimming price
500
High involvement, low experience (type of buying behaviour)
What is problemsolving buying behaviour)
500
a model which includes company rivalry, bargaining power of suppliers and customers, threats of new entrants and substituting products
What is Porter's Five Forces
500
growth strategy based on new products and new markets
What is diversification
500
model which is used to find the most profitable target group
What is SPEC
500
distribution strategy where the company sells its products in a number of carefully selected stores to obtail a certain image
What is selected distribution
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