Marketing Automation
Can you upload two assets with the same name in design studio?
No, the name of asset in design studio must be unique.
Messages that have been sent but are still in the process of being delivered or retrieved. Marketo will report as:
Pending
The Javascript that marketo uses to track the people who browse in our website page call:
Munchkin Code
Dane want to send only one Email to people (audience) in static list, what type of program will he build.
Email program
What type of program channel would you create for a launch and learn event?
Tradeshow event
Which is NOT true about the feature of Marketing Automation?
- Smart Campaigns
- Email s
- TV ads
- Lists
TV ads
What are two substages of Middle of Marketing Funnel?
Marketing lead, Sales lead
What type of action that Munchkin code doesn’t track?
Outside web activities
Marketing Automation Helps to contribute to shorter sales cycle, increased revenue
better ROI
MM wants to visitors to be able to download a gated content after they fill up a form. Which type of program should MM create?
Default program
Marketing Manager want to integrate a new blog spot and white paper in the correct program. He want to make sure all the new things include third party services will be sent to all audience in the database. Which program type we need to build?
Default program
Marketing manager wants email to display different image or text base on audience’s company or region. What do you use?
Use Dynamics content
If you want to see lead performance last 30 days. What do you need to create? Where?
Create a people performance report in analytics.
MM want to show Marketo Landing Page to lead after they filled out form. Which option to use in form setting?
Landing Page
What is asset you use to track people (lead) visited your company webpage?
Landing page with form
After you build an asset in email program, how many hours that Head Start Function will be sending email.
12 hours
Marketing Manager has already built email. He wants audience to receive that email base on their zone.
System date token
The purpose of using Default value in the lead token
If the lead doesn’t have information in database, it will be showed the default value
What is NOT true about event tradeshow channel?
- Seminar
- Exhibition
- Webinar
- Launch new product
Webinar
This registers when images are downloaded in an email and a Marketo tracking pixel loads.
Open
What are two departments should be involved with marketing automation?
Marketing and Sale
You sent 500 emails to your leads, in Marketo was record hard bounce 100 emails and soft bounce 50 emails. How many percentage do you report to Marketing Manager about email deliverability?
80%
Reaksa already built program and set approved program to send to your leads next Monday. But you want to change to send Email. What is the first step will Jenny do?
Unapproved the program First and then change the date
The advantage of using Dynamic Content? Answer:
- The landing page with dynamic content will be loading faster
- Email with dynamic content will be loading faster.
Don't cheat me, all are wrong. The advantage of using Dynamic Content is?
When we build A/B test in email program, why can’t you find HSF on the schedule tile?
Head Start cannot be used with A/B testing.