Buyer Metrics
Seller Metrics
Balanced Scorecard Metrics
100
GMV is Gross Merchandise Volume for items sold in Marketplaces. GMB is a similar metric, but the B (as in boy) stands for something else.
What is Bought?
100
The total value of items sold by US sellers for a given period
What is US GMV or US Gross Merchandise Volume?
100
This revenue metric includes Listing Fees and Credits for Insertion, Feature, and Final Value
What is Checkout Revenue?
200
The total number of items purchased on the site for a given period
What is Bought Items or BI?
200
Name the metric for the number of items sold on eBay’s site
What is Sold Items or SI?
200
This percentage is derived by dividing Checkout Revenue by GMV
What is Take Rate?
300
The total amount of GMB (dollars sold) divided by the number of bought items
What is ABP or Average Buying Price?
300
The value of all items sold divided by the number of sold items
What is ASP or Average Selling Price?
300
Revenue minus Expenses
What is Operating Income or OI?
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