Promotional Mix
True or False:
You do not need to use all 5 parts of the promotional mix
True
Define Brand
An identifying mark used by a particular company under a particular name
What are 3 examples of target audiences?
Teens, Parents, Athletes, Gamers, Religions, Location, Income, etc
Rugged/Tough
Who is Mr. Boucher's favorite football team?
Packers
True or False:
Most companies use a mixture of all 5 parts of the promotional mix
True
Define target audience
The specific group a brand wants to reach
How is brand trust built?
Keeping promises
Honest advertising
Good customer service
Fun/Playful
What sports team does Mr. Boucher coach? Be specific
7th grade girls basketball
Define the Promotional Mix
A set of communication techniques used by businesses to help companies reach their target audience
List 3 reasons why branding matters
Builds trust
Creates loyalty
Helps businesses stand out
Allows companies to charge more
What does Brand loyalty look like in a customer?
They buy repeatedly
They recommend the brand
They defend it online/in-person
Sophisticated/Luxury
When did Mr. Boucher get married?
10/25/2025
List the 5 types of promotions
Advertisements
Sales Promotions
Direct Marketing
Public Relations
Personal Selling
Explain how products and brands are different
Products are physical items that can be easily copied. Brands have a more emotional connection, are harder to copy, and the reason we buy a specific product over another.
What is the difference between Demographics and Psychographics?
Demographics are factual, statistical data about a population, defining who people are; psychographics delve into the why, revealing their personality, values, attitudes, interests, and lifestyle choices
Innovative/Intelligent
What company made Mr. Boucher's favorite Super Bowl Commercial?
Doritos
List 2 methods/techniques used for each part of the promotional mix
A: TV commercials, posters, billboards, flyers
SP: BOGO, Coupons, Clearance, Limited Time Offers
DM: Email marketing, text messages, targeted mail
PR: Press Releases, Press Conferences, Community Service, Interviews, Community Engagement
PS: Car Salesmen, Cashiers (AI), Waiters, Door-to-Door Salesmen, Self Service Kiosks,
When creating an effective logo, what are 2 things you should try to do?
Keep it simple and clean
Make it easy to recognize
It must be versatile
Timeless and relevant to the brands identity
List the 5 colors and the words that are psychologically connected to each color
Red: Energy, passion, urgency, excitement
Blue: Trust, professionalism, stability
Green: Growth, nature, health
Yellow: Optimism, clarity, warmth
Purple: Luxury, creativity, wisdom
Exciting/Energetic
Innovative/Intelligent
Mr. Boucher played this song after he climbed a tree for his wife
Careless Whisper