Packaging Science
Define Packaging Science
The science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use
Define Packaging Architecture
The structural approach to organizing product information
Define Visual Hierarchy
The arrangement of design elements in order of importance, guiding a viewer’s eye through content to highlight key information first
True or False:
Lays is allowed to have bags of chips that are not filled completely
True.
Why?
True or False
Mr. Boucher was a 3 sport athlete in High School
False
List the 4 Functions of Packaging
Containment
Protection
Selling
Practicality
This area on a package communicates the brand's identity
Brand Zone
Explain the eye movement for a Z Pattern Movement
Eyes move top left to right, then diagonally down and right again
!!!FREE POINTS!!!
If you got the last question correct, gain and extra 200 points!!!
Mr. Boucher's favorite color
Orange
Practically matters, so what 3 things must packages be?
Easy to:
1. Store
2. Open
3. Handle
This area on a package provides specific details about the product
Product Zone
Explain the eye movement for a F Pattern Movement
Eyes scan horizontally at the top, then down the left side
What 2 substances are prohibited from use in product containers?
1. Lead Solder
2. Polycarbonate Resins
What is Mr. Boucher's favorite Sour Patch Kids Flavor?
(Can say color)
1. Blue Raspberry (Blue)
2. Watermelon
3. Redberry (Red)
When it comes to Containment, what 2 things must be considered when creating packaging?
1. Physical form (Solid, Gas, Liquid)
2. Nature (Perishable, Fragile, Flammable)
Identify the 3 zones on the package
Purple - Brand Zone
Orange - Product Zone
Green - Product Zone
List 5 ways to create hierarchy in labels
1. Sizing
2. Coloring
3. Text
4. Fonts
5. White Space
What 2 types of information must be listed on labels?
1. Ingredients
2. Warnings
Mr. Boucher bought this video game to play with his wife
Madden
List the 4 Levels of Packaging with a short explanation for each
1. Primary: Contains the product
2. Secondary: Contains one or more primary packages
3. Tertiary: Provides shipping protection
4. Quaternary: Unit load (Shipping) packaging
List the 3 Packaging Architectural Systems
Monolithic System
Hybrid System
Custom System
List the 6 elements of effective labels
1. Brand Name
2. Logo
3. Color Scheme
4. Typography (fonts)
5. Product Information
6. Imagery/Graphics
Explain the Paradox of Choice
Too many options can overwhelm consumers
Mr. Boucher coaches these 2 sports at ENMS
7th grade Girls Basketball
Girls Soccer