DEFINING COMMUNICATION
This type of communication involves an exchange of meaning using symbols.
What is communication?
Nations are examples of this kind of organized social structure.
What is a society?
McLuhan’s term for the electronic age where technology connects people globally.
What is the global village?
This form of communication usually occurs face-to-face and can be verbal or nonverbal.
What is interpersonal communication?
Shared ideas, beliefs, values, and practices of a social group define this.
What is culture?
According to the text, the “global village” can be understood as this modern technology.
What is the internet?
This type of communication sends symbolic messages from one source to many receivers.
What is mass communication?
This term refers to those who decide which stories are told and promoted.
Who are gatekeepers?
McLuhan argued this mattered more than information itself.
What is the medium of communication?
This form of communication uses computers and blurs interpersonal and mass communication.
What is computer-mediated communication?
McLuhan’s most famous claim about media.
What is “The medium is the message”?
McLuhan described the computer as this kind of instrument.
What is a research and communication instrument?
McLuhan was a Canadian scholar known for his work on this.
What is medium theory?
McLuhan believed new media disrupt tradition and reshape this.
What is social life?
McLuhan became a public figure by appearing frequently on this medium.
What is television?