Digitally Social
What is the 2nd most frequently used website for searching topics after Google?
YouTube
Which file format will give you a transparent background?
A. GIF
B. JPG
C. PNG
D. PDF
PNG
Website front page slider?
NOT
Who are the 2 new spokespersons for MAHLE Service Solutions?
EricTheCarGuy & Humble Mechanic
Using the word “video” in an email subject line boosts open rates by ____%
A. 9%
B. 19%
C. 29%
D. 39%
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%
What percentage of visitors informed they are less likely to revisit a website if they had a bad user experience?
A. 40%
B. 36%
C. 88%
D. 64%
C. 88%
People retain 65% of information _____ days after when paired with an image.
A. 1
B. 3
C. 5
D. 7
B. 3
Social Media Stories
HOT - With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.
Name 3 of the 4 product lines listed on the Auria website?
Flooring
Acoustics Systems
Aerodynamic
Other Fiber-based Systems
______________ have the highest effectiveness rating for content marketing at 89%
A. Company Bios
B. Customer Testimonials
C. Company Overview
D. Product Descriptions
B. Customer Testimonials
__________ can increases Web traffic by 55% for brands?
A. Blogging
B. Digital Ads
C. Videos
D. Testimonials
Blogging increases Web traffic by 55% for brands
Which ADOBE software was made to design for print documents with many pages?
InDesign
Designing a website with minimal color themes
HOT
What does ACS stand for?
Affiliated Construction Services
64% of ____________ read their e-mail via mobile device
A. Customer
B. Editors
C. Decision-makers
D. Marketers
C. Decision-makers
What is the difference between SEM and Display ads?
SEM - Search engine advertising is a type of paid advertising that gets your business found on search engines.
Display ads is a type of paid advertising which are found on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio.
When designing for print what DPI is necessary?
300
Influencer Marketing
HOT - Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.
In 3 years what anniversary will Cloyes be celebrating?
100
There are ___ million daily active users on Instagram
A. 25
B. 50
C. 75
D. 100
C. 75
Tweets with images received ______% more retweets than tweets without images.
A. 85%
B. 45%
C. 150%
D. 110%
150%
How many seconds is a web users attention span?
A. 1.5
B. 3.6
C. 5.4
D. 6.8
D. 6.8 Seconds
Website Hamburger menus
NOT
What does VIPAR's PHD stand for?
Power Heavy Duty
Shoppers who view video are ___ times more likely to purchase than non-viewers
A. 1.35
B. 1.66
C. 1.81
D. 1.94
C. 1.81